>> 2000 Town Meetings >> Baltimore
REPORT: Copyright Confusion? Community Guides
Thursday, May 18, 2000
American Association of Museums Annual Meeting
Baltimore, MD
Copyright Confusion? Community Guides
Introduction
Michael Shapiro opened the proceedings
by invoking what he called a magic moment in copyright
history: the much quoted 1936 opinion of Justice Learned Hand
in Sheldon v. Metro-Goldwyn Pictures Corp., (81 F.2d 49 2nd
Cir, 1936)
If by some magic a man who had
never known of it, were to compose a new Keats
"Ode on a Grecian Urn," he would be an
"author," and if he copyrighted it,
others might not copy that poem, though they
might of course copy Keats.
Although the quotation introduces the
basic notion of originality in copyright law (that works of
authorship, at a minimum, must be "independently
created" to qualify for copyright protection), it
demonstrates how even such basic notions about copyright can
be confusing. Who is an author? What is an original work of
authorship? Where is the line between an original work of
authorship and an infringing copy?
To such confusion, Shapiro announced,
help was at hand in the form of three exemplary Guides. In
this, the concluding meeting in this series of Copyright
& Fair Use Town Meetings, consideration was being given
to the resources that are becoming available for the
educational-cultural community. Emphasis here was on three
guides: The Museum Guide to Copyright & Trademark;
The Acquisition and Use of Images in Non-Profit
Educational Visual Resources Collections; and the Q&A Guide to Copyright
for Academics. Moreover, this
impetus to produce specific guides for specific communities
was one that should continue to accompany the development of
institutional and organizational policies and principles for
using and managing digital copyrighted material.
Barry
Szczesny, Resources
& Issues
Co-chair, Barry Szczesny, also welcomed
the audience and gave his own overview of the chief resources
and the key issues still to be dealt with.
Resources
He started with Marie Malaro's A
Legal Primer on Managing Museum Collections (2nd
edition, 1998), the copyright portion of which was written by
Ildiko DeAngeles, former Assistant General Counsel at the
Smithsonian Institution.
Regular resources for updates include:
- American Association of
Museums, especially its
- Technical Information Service;
- Current Issues in
Intellectual Property seminar;
- The Museum Guide to
Copyright & Trademark; and the
- new Intellectual
Property Resource Pack that
includes many useful articles reprinted from
other sources.
- See the AAM Online Bookstore Catalogue for more information on these
and other titles.
- NINCH and its ninch-announce listserv and its website with copyright
resources.
- CNI copyright listserv
- ALI-ABA (the
American Law Institute-American Bar
Associations Committee on Continuing
Professional Education), especially its annual course
on Legal Problems of Museum
Administration (<http://www.ali-aba.org/aliaba/CF12.htm> for the 2001 course) that has good
copyright coverage
- New York Times Cybertimes especially its legal section
Issues
Mr. Szczesny then took on the key
issues under the headings of the poster for this series.
1. Fair Use
Fair use is clearly in some jeopardy;
especially given the anti-circumvention section of the DMCA
that prohibits the breaking of the digital lock (even for
purposes that may be fair use). He directed the audience to AAMs comments
lodged with the Copyright Office on this issue and stressed
some of the major points:
- that museums should always be
included in any discussion of educational
institutions
- that fair use was key to the daily
business of museums
- that the effect of the
anticircumvention provision on museums will remain to
be seen as it seeks to regulate for a new paradigm
while the paradigm is still shifting. On one hand, it
will provide museums with new legal tools to protect
against electronic piracy and encourage dissemination
of materials, but it also may curtail museum access
to information that increasingly may be available
only in access- or copy-controlled digital form.
Thus, one concern for museums is tied
to preservation as our cultural heritage migrates
increasingly to the digital realm. A recent Museum News
article discussed the preservation crisis posed by
accelerated technological change. Given the rate at which
formats, hardware, and software become obsolete, it's not
difficult to imagine in the years to come that actions
prohibited by the anticircumvention provision may be
necessary to gain access to our cultural heritage for museum
activities, such as exhibition and research and/or migrating
collections to new formats for preservation.
Time will tell for what classes of
copyrighted works an exemption from the prohibition may be
needed. The museum community will continue to monitor these
developments and comment and/or testify in future rulemakings
(or future aspects of this one) to prevent any negative
impact of access- and copy-control technologies on its public
service mission.
2. Public Domain
The public domain has not disappeared
but it has been rapidly shrinking as the life of normal
copyright protection has increased from 14 years to 28 years,
renewable then to the life of the author plus 50 years; and
now to life plus 70. He quoted Mary Bono's comment on
Copyright Term Extension
Actually Sonny wanted the term of
copyright protection to last forever. I am informed by
staff that such a change would violate the Constitution.
I invite all of you to work with me to strengthen our
copyright laws in all the ways available to us. As you
know there is also Jack Valenti's proposal for term to
last forever less one day. Perhaps the Committee may look
at that next Congress.
Szczesny concluded that, needless to
say, those of us in the nonprofit educational community need
to do a better job at making a case for a robust public
domain.
3. Distance Education
Szczesny noted the general favorable
response to the Copyright Office Study and Report on Distance Education, especially its understanding of the
complexities of the issues of the many stakeholders, and the
understanding that fair use still applies in the digital
environment.
4. Ownership & Access:
He gave his own sense of the Bridgeman
Library-Corel case, in which he noted
- Bridgeman did not appeal the
decision
- that AAM was strongly against
submitting an amicus brief
- that in this context it was
important for museums to be seen to exist to serve
the public trust
- but that Bridgeman will probably
have very little practical effect as it was one local
case and was limited in its applicability.
Museums might sometimes over-protect
work inside their walls and some scholars have suggested that
museums hold works hostage (which might have given added
impetus to the organization of the Art Image Cooperative).
However, museums, out of necessity, has a strong interest in
return on investment and he referenced Principle Number 2 of
the Basic Principles for Managing Intellectual
Property in the Digital Environment, adopted by the National Humanities Alliance:
"Copyright law should foster the maintenance of a viable
economic framework of relations between owners and users of
copyrighted works.".
He also quoted a museum rights and
reproductions specialist:
Photographing works of art is a
costly business. Besides the specialist photographer,
film, and developing, the man-hours of professional staff
involved must also be included in the total cost: art
handlers who remove the painting from (costly
climate-controlled) storage or (costly
climate-controlled) display and bring it to the studio
and remove it from its frame; conservators who check the
lighting to be used and vet it vis-a-vis the painting for
UV, heat, and light absorption levels; curators who
discuss the painting with the photographer so that he/she
understands the importance of certain elements, colors,
shadows, textures, varnish, etc.; and the visual
resources staff who coordinate all this, oversee the work
and post-production, as well as re-framing and return to
storage or display. Then there are the times we have to
re-photograph again and again, using different
photographers or different films, because the photographs
didn't come out satisfactorily. To put it simply, we
cannot afford to photograph a work in our collection
unless we can hope to get a return on that investment.
It was incumbent upon museums to
educate the public about their rights and reproduction
enterprises and the costs of providing meaningful,
high-quality access to our cultural heritage to the public.
Szczesny concluded by declaring, in the
wake of The Museum Guide to Copyright & Trademark,
that what the museum community now needs was its own set of
principles.
David
Green, Overview of Town Meetings
Series
David Green added his welcome, thanking
the Samuel H. Kress Foundation for its funding of the series
and the American Association of Museums for hosting this
meeting. He briefly reviewed the themes of the second series
of Copyright Town Meetings, from a focus on the public
domain, to the privatization of knowledge on the Internet,
the academic tug of war over ownership of
intellectual property online, digital distance education and
broadly what an intellectual property regime can do in either
fostering a creative turf or in severely curtailing what we
can do online.
He reviewed the structure of the
meetings: the basic facts on copyright and fair use online;
recent legal and social developments in the managing of
intellectual property online; and the sharing of concerns,
problems and issues by assembled experts and audiences. Aimed
at all working in the cultural-educational community
(artists, curators, administrators, librarians, archivists,
teachers, researchers, students), the town meetings, he said,
were rooted in the conviction that copyright and related
intellectual property issues will become increasingly
complicated and increasingly unavoidable.
Green continued by briefly describing
NINCHs mission: to facilitate an integrated and
cohesive networked cultural heritage by building a framework
for cooperation. The current program included an
international database of humanities digital projects, a
Guide to Good Practice in the Digital Representation
and Management of Cultural Heritage Materials, and a
family of programs developed with the National Academies of
Science to enable computer scientists and humanities
practitioners to productively collaborateespecially in
creating tools and software that will effectively meet the
needs of the arts and humanities.
Copyright education and copyright
action are seen by the NINCH President and Board as crucial
to the success or failure of our mission. If intellectual
property issues are not satisfactorily resolved for our
community the enterprise as a whole could be deeply
compromised.
The Town Meetings were initially
co-sponsored by NINCH with the College Art Association and
the American Council on Learned Societies as a response to
what was seen as a certain willful ignorance in
the community about copyright issues. The first series
(1997-98) started with the Conference on Fair Use (as one
means of widely discussing the proposed Fair Use Guidelines),
moved on to the discussions on fair use and other exemptions
at the World Intellectual Property Organization, and closed
with an increasing focus on the critical importance of
developing institutional and organizational principles,
policies and guides for managing intellectual property.
The scene in the year 2000 already
appears far more complex, with the Digital Millennium
Copyright Act (that some have described as Talmudic in its
complexity); Fair Use that in its relationship to encryption
technology and copyright management software appears subject
to Heisenbergs Uncertainty Principle--it both is and is
not at the same time; and the Sonny Bono Copyright Term
Extension Act that has curtailed the Public Domain; together
with newer issues such as database legislation and the UCITA.
Green commented that the arena of
intellectual property was clearly about law and economics,
but perhaps was centrally about evolving practice. He
referenced the observation by Lawrence Lessig in his book Code1,
that with encryption technology West Coast Code (the products
of Silicon valley) was effectively replacing East Coast Code
(the Constitution). The Digital Dilemma, also
recognized the importance of emerging new business models in
its advice not to rush into legislative solutions about a
technology that is changing so rapidly. That report concluded
that society needed to look further out than today's
crisis, try to understand the nature of the changes taking
place, and determine as best it can what their consequences
might be, what it would wish them to be, and how it might
steer toward fulfilling the promise and avoiding the
perils.
As part of the purpose of The
Digital Dilemma had been to stimulate that long-range
exploration, Green expressed the hope that this continuing
series of town meetings would have a similar function, beyond
imparting basic information and helping figure out current
practical solutions, in being part of that long-range
exploration."
Notes
1. Lawrence Lessig, Code.
Basic Books, 1999
2. Computer Science and
Telecommunications Board, National Research Council, The
Digital Dilemma: Intellectual Property in the Information Age.
National Academy Press
The Guides:
1.
Diane Zorich, A Museum Guide to Copyright and Trademark (see
complete paper).
Partners
Diane Zorich introduced the Museum
Guide to Copyright and Trademark from her perspective as
the project's manager. Both the American Association of
Museums and the Getty Trust had been involved in the CONFU
Digital Images working group and both understood the
difficulty of copyright issues. AAM was also under some
pressure from membership for delivering some clarity on these
issues, in addition to the work it was already doing. The
venture was precipitated by frustration at Monticello over
misuse of its name and the sympathetic ear of the Pew
Charitable Trusts, whose President was interested in
supporting a solution.
All were committed to produce a
practical guide quickly and decided on a double approach:
broad community input (several hundreds of comments on issues
and difficulties were entered into a database); and in-depth
discussion by focus groups represented all disciplines, sizes
and types of museums. Two advisory committees (some two dozen
museum and legal professionals) then reviewed outlines and
early manuscript versions of the Guide to keep its content
focused, timely, and accurate.
The challenge was to make sure the
Guide was representative of concerns expressed and to develop
a structure and format that would be of greatest practical
use to the profession. Our challenge was to for the Guide
that would address the majority of concerns that were
expressed.
Compromises
Compromises or decisions made in
producing the Guide included the following:
- copyright and
trademark only: that it
would deal with copyright and trademark only (despite
the importance of patent and trade secrets, these two
areas reflected the most frequently requested
issues);
- balance between
the law and practical solutions: that there would be balance between
presentations of what the law is and the specifics of
ethical and practical solutions to i.p. problems;
- a narrative: that the format should be a narrative
that could deal with the complexities of most cases
in a way that a legal treatise, a compilation of
useful resources, or question-answer format could
not.
Characteristics
A few characteristics of the Guide:
- International: while it focuses on US law, the Guide
also considers the international issues that arise
from the context museums operate in;
- Digital: there is an entire chapter on the
digital arena, including the Web;
- Licensing: the concept of licensing is treated
with some depth
- Scenarios: there are numerous hypothetical and
real scenarios introduced to make points more lively
(e.g. the Cleveland Rock and Roll Hall of Fame is
used to explore the issue of museum buildings as
trademarks, and the Bridgeman Art Library v. Corel
suit is reviewed in the context of a discussion on
the originality requirement in U.S. copyright law);
- Practical: the Guide is replete with practical
information, e.g.,
- steps for registering a
U.S. copyright or trademark;
- practical tips for
addressing publicity, privacy, or moral
rights issues;
- details on copyright
infringement claims and trademark enforcement
procedures and considerations to be taken
into account before embarking on these.
- Ethics: ethical concerns, often intertwined
with intellectual property issues, are addressed in
the context of particular topics and hypothetical
scenarios.
A Legal Framework
Ms. Zorich felt strongly that, although
the Guide would be used as a reference work, its
potential was to be used as a legal framework for museums to
make policy decisions about intellectual property use and
ownership in museums--a legal framework to be integrated with
institutions' own norms, procedures, and ethical
considerations. But the Guide was still only a beginning and
should be used in conjunction with other resources such as
those that will be discussed today.
Still Needed
Zorich finally outlined
what was still needed beyond this substantial beginning:
- Patent and Trade
Secrets: A complementary
museum guide to patents and trade secrets. While
patents are perhaps more important for science and
natural history museums (which, for example, can
broker agreements between pharmaceutical companies
and native peoples), donor and membership lists would
come under trade secrets.
- Ethical issues: Natural history museums have faced the
question of who owns the technical/medical products
derived from research by zoos on endangered species.
Also, they often face questions about the ethics of
using the intellectual property of indigenous peoples
that fall outside Western intellectual property law;
- Continuing
Education: We need a
multi-pronged approach in every venue and format for
continuing education in this area;
- More Niche
Materials: Specific
materials are needed for various segments of the
museum profession (e.g., for registrars, curators,
directors, boards, etc).
- The Non-Legal
Issues:
Advice is needed
on the intellectual property decisions that are
sometimes made on the basis of, for example, donor
considerations, sensitivity of collections (NAGPRA),
and privacy of individuals.
Michael Shapiro,
co-host of the Town Meeting and co-author of the Guide added
a few comments, including the observation that copyright can
easily complicate all manner of transactions. The law is
relatively easy to grasp; it is the application to a given
situation that is always the difficult part.
2.
Kathe Albrecht, Image Collection
Guidelines: The Acquisition and Use of Images in Non-Profit
Educational Visual Resources Collections (see complete
paper).
VRA & CONFU
The application of law to specific
cases, mentioned above by Shapiro, was precisely the case
next presented by Kathe Albrecht, visual resources curator at
American University, in her introduction of the Visual
Resources Association's (VRA) Image Collection Guidelines
that were focused on the educational use of museum
material.
VRA is an international nonprofit
organization whose members support the educational work of
historians, curators and scholars. Most members work on
campuses with collections of between 50,000 and 2 million
still and moving images.
The principal current concern is over
the migration of materials to the Internet. Members are asked
by scholars and teachers to provide the most up-to-date and
innovative methods of electronic distribution and display of
images. In a volatile digital and legal environment, VRA
members urgently need guidance and direction.
VRA cut its teeth on many of these
issues during the Conference on Fair Use (CONFU). VRA was
active in the Digital Image working group, one of five groups
(with members representing the commercial, public, and
educational sectors), working to produce for endorsement
guidelines for the fair use of information in the digital
arena. One of the benefits of CONFU for VRA was a clearer
understanding of the parallel missions and interests of
museum and academic participants.
VRA regarded new technology as a factor
that should not interfere with received practice in the
educational use and re-use of images. Educational use is not
a commercial use and doesn't threaten the integrity of
original museum-held objects (rather it enhances its value
and appreciation by a broader audience). On the other hand,
VRA came to understand museums' concerns over digital
distribution. Educators understood the importance of password
protection, conditions of use, and other techniques to ensure
proper use of electronic information, as well as museums'
concern over downstream distribution and the limitation of
access to legitimate users. Museums also have their own cost
issues that impact the digital distribution of their visual
materials.
Another benefit of CONFU was that it
began to carve out a niche that describes a non-commercial,
non-exploitative, purely educational use of museum materials.
Although CONFU failed, the process did point to the value of
workable guidelines. VRA took up the challenge for its own
membership. The challenge was to keep within the framework of
fair use, protect the intellectual property of VRA members'
collections, and provide assurance to museums and other
rights holders that educators were responsibly making use of
digital assets.
Ms. Albrecht made some comments on the
difficulties she and other visual resource curators were
having with current licensing models. Problems included high
labor costs, widely varied fee structures, the logistics of
seeking arrangements for a high volume of images and the lack
of a critical mass of titles. Most slide collections, she
said, are unique in scope,developed to reflect the teaching
of specific faculty. Therefore, it seemed unlikely that
images needed for each course would be available
electronically via license. She was open to the possibility
of very large image banks (especially full of public domain
images) that might eventually be available electronically for
broad educational access. But currently the problems of
licensing outweighed any advantages.
The Guidelines
The Guidelines themselves, The Acquisition and Use of Images in
Non-Profit Educational Visual Resources Collections, were developed by the VRA
Intellectual Property Rights Committee and approved for
distribution in July 1999. They are available online and as a
book, co-published with ARLIS/NA. They are purposely simple
and, hopefully, practical. Reviewed by legal counsel, the
Guidelines, Ms. Albrecht warned, should not be considered a
legal document : further legal counsel should be sought for
instances that go beyond the general guidelines.
The Guidelines had four
sections--covering acquisition,
attribution, display and responsibility--each of which would be helpful in reviewing an
institution's collection management policies.
Acquisition: images would typically be acquired through
purchase, license, donation or copystand photography. As copyphotography
has recently come under
scrutiny, the Guidelines clarify the justification for it (suitable images are not
readily available at reasonable cost from vendors) and how
the images should be used (only for nonprofit, educational
purposes and not shared with other institutions). VRA is
currently developing a table to
clarify for the photographer the layers of rights inherent in
images.
Attribution: VRA recommends that any image's identification
record include
- source
- year of acquisition and
- any provider's own identification.
Such identification should be included
in the records management system of the visual resources
library.
Display of Visual
Information: the guidelines reflect
VRA's belief that digital materials should be made available
to the same users and for the same purposes as analog
collections, and this includes a belief that copystand images
may be digitized and used under the same criteria they were
acquired in analog form.
Responsibility: the guidelines recommend:
- there be a designated overseer of
the visual resources collection.
- there be a sufficient budget for
the purchase of images
- that individual managers always
follow their institution's policies and
- that the designated overseer
discuss institutional policies with the institution's
legal counsel
A set of suggested Best Practices that
does not replace counsel or good judgment, the VRA Image
Collection Guidelines represents the most viable and
practical professional path in the transition to the
electronic display of educational information. Ms. Albrecht
recognized that others might not necessarily share the views
expressed in the Guidelines but affirmed that as the Internet
rapidly evolves, we must each ensure that our piece of the
digital realm functions well and continues to serve our
ongoing professional needs.
3.
Robert Baron, The College Art Association's
Q&A Guide to Copyright for Academics: a work in progress
(see complete paper).
Robert Baron also rehearsed the impact
of CONFU on art historians. Not as sanguine as Ms. Albrecht
on the finally positive impact of CONFU, Baron thought that
the process disastrously muddled the meaning of fair use for
academics and administrators, invoking a near hysteria in
which some administrators were prohibiting all
copyphotography. Mr. Baron felt that the guidelines were
inimicable to education and, even though not adopted,
radically destabilized the confidence with which academics
made materials available.
He also found that the museum
community, although disposed to defend scholarship and
educators is continually under pressure to adopt to the rules
of the new economics. Even though provision of images for
educational use was central to their mission, increasingly it
was being seen as an independent profit center. Once
"assets," scholars are now "clients."
The College Art Association adopted at
its 1999 meeting in Toronto a strategy to assist artists,
teachers and scholars through the chaos of copyright. That
strategy included:
- continuing co-sponsorship of the
copyright town meetings;
- producing a guide to copyright;
and
- sponsoring the public domain based
Academic Image Cooperative (the subject of discussion
in Mr. Baron's San Francisco presentation).
The method for creating and producing
the CAA Q&A Handbook was parallel to that for the
AAM Guide. Initially there was a call for questions and
issues for which answers, or at least guidance, was needed.
After putting out a call, some 460 questions were gathered
into a database and then indexed to give some 500 terms and
concepts that linked the questions. The fact that, since the
questions were gathered, the DMCA and Sonny Bono Copyright
Term Extension Acts were passed with distance education and
database legislation imminent, seemed to Baron a simple
demonstration of how quickly things move in this arena.
The next step appears to be to reduce
the total number of questions into a number of key scenarios
and issues. Baron rehearsed the current list of typical
topics in the form of questions, which include (see the list
in Baron's paper)
- How do you obtain and legally use
images for classroom lectures
- How do you build a legal image
archive and how to harvest the public domain
- How do you obtain help and support
from university counsel
- What rights do artists have to use
and manipulate works in and out of copyright?
- If you are publishing on the
Internet, what do you have to know about foreign
copyright?
- How do you obtain rights to
publish an illustration of a work of art that quotes
another copyrighted work?
- What rights do publishing faculty
have when dealing with publishers of journals and
books? How do you negotiate for these rights?
Tool Kit:
In addition to the questions and
answers, the CAA Guide would also offer a set of tools to
advance their goals. He mentioned some likely candidates.
Advocacy : how to join in common voice with other
beleaguered academics. The CAA already has an organizational
voice, but it needs the combined voices of its membership as
well. An on-line guide to advocacy organizations and their
agendas should be helpful.
Currency: answers suitable for last year's users may not
be appropriate this year. This project could integrate
summaries and analyses of new laws, explain how they
generally apply to CAA members and their activities, and must
add appropriate updates to earlier answers in the Q&A
section.
Local Action: tools and equipment academics need to work with
or against university policies; how does one work to have
policy changed?
The "How To Do
It" Red-Tape Kit: here would
be such practical tools to help answer the following
problems:
- How do you find out about
copyright law: what resources or what guides exist
for academics and artists?
- How do you find the copyright
owners of images and/or their agents?
- How do you know if the period of
copyright for a work has ended ?
- How do you negotiate with rights
holders, their agents, with publishers and museums?
During negotiation, how do you know how much leeway
rightsholders, museums and publishers have to absorb
costs?
- Where can you find grants for
image acquisition and licensing costs. What does the
grant recipient owe to the granting agency?
- What information is pertinent to
image vendors in scholars' quest to pay the least
amount of money for usage rights?
- Which image sources (agencies and
museums) offer special rates to scholars and
teachers?
- What are real-world fair use
guidelines? What are the most useful fair-use court
cases and their outcomes? What must teachers and
artists know about the copyright of work-for-hire
products?
- What special kind of usage risks
are created in a digital environment? What does risk
assessment mean in a university environment? Who gets
to make these decisions? Where can I find risk
assessment explained in university policy statements?
Next Steps: Production
The CAA Guide should be produced as an
ongoing integrated component of the CAA website. Baron
expected it to have the following structure:
Q&A Database: users will search across the database with
links to questions, answers and standard documents and be
able to ask new questions;
Self-help Guide: forms for accomplishing specific tasks
Standard Sources and
Guides: bibliography, resources and
links to statute law databases
Issues and Advocacy: education on issues and urgent appeals for
lobbying and advocacy
Questions
& Discussion
1. Consultants &
Freelancers
Two questions, one from an employee and
one from a freelancer, concerned the relationship between
employees and consultants and institutions/corporations. One
freelance photographer sold her work to corporations that
frequently displayed them on the web with no credit. How
could she set up a contract that would help publicize her
images? This, the panel determined, was a frequent
"threshold of ownership" issue in which others can
easily be seen to either be promoting or infringing artists'
work. An employee of an environmental conservation company
told the story of how she did all of the research for a
project that somebody else published over his name, with no
credit to her work. Did she have any protection?
The panel commented that there is a
large public policy issue here and we are in a period of
fundamental reorientation in the relationship between
freelancers, and even employees and businesses, over the
issue of ownership and credit. Perhaps Tasini
v. the New York Times case was
the most recent and most dramatic case exemplifying one
aspect of this. As one commentator put it, there are some
ugly tendencies to reduce creators to serfs, and individuals
are now increasingly beginning to collectivize in order to
retain their rights and bargain for collective advantage.
These two stories illustrate the need for artists to pay
greater attention to intellectual property rights issues.
To a question whether AAM plans to
issue position papers on how to approach work-for-hire, Barry
Szczesny replied that there were no current plans but thought
developing some principles would be a good idea. He noted
AMICO's success in negotiating with the Artists Rights Society. Museum attorneys reviewing community-wide
strategy, though, have raised the antitrust issue.
2. Developing Policies
& Principles for Institutions: Risk Management &
Relationship Management
Librarians at the National Aquarium
were developing a collection of slides for the Internet. Like
other museums, aquariums are producers and users of
intellectual property and the question was whether there was
some guidance to keep them from getting bogged down in
copyright questions. The panel replied that many institutions
had this copyright schizophrenia; as a legal matter an
institution can argue from both the owner's and user's
perspective. As a public policy and museum matter, it was
recommended that the individual institution think about
creating a policy that members can be comfortable with.
Kathe Albrecht then ventured that this
was the reason for the VRA taking on a small piece of the
digital dilemma, with the understanding that others would
produce their own guides to answer their own needs. A visual
resource professional could use the VRA Guidelines for
questions about the fair use of images but then use
AAMs guidelines for the perspective of the content
providers. It is this COMPENDIUM of perspectives that we
need.
Szczesny agreed that this was a major
issue - the sense among some institutions that they wanted
their copyright cake and to eat it too. Indeed copyright law
is complex, but after a while you see patterns of use and
practice for the most frequently asked questions. The big
headaches are the problems for which there still seem to be
no generally accepted answers.
In this community, we generally don't
sue or get suedit just wouldnt make sense.
Certainly for museums, many copyright issues come down to
relationships and managing those relationships. In any given
situation, Szczesny advised to start with the necessary
predicate of knowledge of the law, and then to move on to
examine the relationship you need to be managing. We are all
in this together and we need to find fair and reasonable ways
of getting along with each other.
Baron added that he thought the subtext
here was that copyright is often not the only issue. There
are often other laws and other issues and interests to be
taken into account in what might appear to be a Copyright
Issue. Baron cited Dakin Hart's account at the San Francisco Town
Meeting of the Art Museums of
San Francisco putting their whole collection out in
high-resolution images and waiting for the angry responses,
but then only hearing from those artists who were frustrated
because their work hadn't been put online yet.
3. How to Develop
Policies
An employee of a small historical
society with no formal rights and reproductions
qualifications was doing her best to educate herself about
relevant issues and wanted to know how best to educate her
board. She was told that to ask the board to review their
liability insurance would be one good way to get their
attention.
The AAM Guide should also
serve as a good educational tool for such purposes. Indeed
AAM has seen this as a critical issueso critical that
every museum in the country (some 10,000 institutions)
received a copy of the Guide free of charge (through
the generous support of the Pew Charitable Trusts).
Another piece of advice was to keep a
good list of issues as they come up, which is what happened
at Monticello and what actually precipitated the Guide
project.
Barry Szczesny returned to his earlier
point, stressing the importance of museums taking a more
active role in educational issues and educational reform.
Museums, he reiterated, were educational institutions in that
part of their mission was to share their collections with the
public and to educate the public about them. The digital
presence of museums is clearly part of this educational
thrust and should be taken up with vigor. Policies on the
management and use of intellectual property were, he thought,
natural extensions of collections management policies. The
digital reflection of those collections is a significant
asset.
4. What More Is
Needed? Risk Management & Digital Asset Management
Policies
To the final question of what more is
needed in the form of guidance to the community, Diane Zorich
suggested that what is needed is some way of assessing risk,
some guidelines or a checklist to help define what the risks
are and some means of helping an institution determine how
much of a risk taker it wanted to be.
Another suggestion was to develop
Digital Asset Management Policies: electronic information
policies that cover the range of custodial interests. With
the DMCA's new chapter 12 anti-circumvention provisions and
the Napster case on the one hand stressing the total control
scenario, museums especially need to focus on their
educational missions rather than on an
"over-protection" regime. However, that said, it is
good to have a strong set of policies in place before any
violations occur, especially for "repeat
offenders."
With thanks to the
Samuel H. Kress Foundation for making this series of meetings
possible.
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