>>Intellectual Property
Subject Area: RIGHTS AND PERMISSIONS
Kathe Albrecht
Sanford Thatcher
Diane Zorich
1. INITIAL
STATEMENT
Many in the nonprofit "user
community" (I'm sorry I need some suggestions to replace
this term) feel stymied in their efforts to use material in
teaching and scholarly work through the immense and cumbersome
process of obtaining permission to reproduce work, as well as by
their inability to retain usage rights for the long term in their
developed "product" so it can be used in teaching again
and again. Faculty feel . deservedly so . that they often can't
justify the hours spent developing thee materials when they can
only be used for one course or one semester. The need long.term
usage rights specifcally for uses involving course material
development. This was one of the big MESL concerns. The issues
here include:
Discovery
& Response
- .. finding the
copyright owner (if any) to seek permission
- .. getting timely
response
- .. negotiating terms
and conditions on a one.off basis time and again
Fees
- ...getting
recognition that nonprofit educational use (as
opposed to commercial educational use) requires a
separate fee structure, a fee structure that is
responsive to the type of use.
- On the other hand,
those nonprofit institutions that own the
copyright (or those who do not own the copyright
but who receive permission ) on material are
frequently overwhelmed by the number of requests,
often as a result of internet exposure.
- Multimedia: While the
issue is often bad for those seeking permissions
to reproduce texts and worse for those seeking to
reproduce images, it is intolerable for those
seeking to use audio and visual clips from
commercial film and audio material.
- Non.copyright union
issues with using filmed performances .. can we
even think of going there?
Possible areas
for solutions:
- .more and more advanced
online copyright clearance centers for this community
(possibly broken down into specialized sub.sets)
- ..development of automatic
clearing of rights through advanced technology;
- ..other ideas for automating,
streamlining or making more efficient the system of
seeking and granting permission to reproduce material
(see, eg Tom Bowers proposed "Image Publication Use
Evaluation Form" produced for National Museum of
American History)
2. SECOND
STATEMENT
The Community
The cultural community is actively
engaged in making digital materials available for educational
purposes. Those sectors with an interest in exploring the paths
to digital access may include the academic publishing industry,
the visual arts community, museums, libraries, academic
institutions, performing arts groups, and various associations
involved in the ownership and distribution of cultural materials.
In the course of making materials available to scholars,
instructors, students, and the general public, there are rights
and permissions issues that must be carefully addressed.
Unfortunately, many of those interested in using networked
information feel stymied in their efforts to use these materials
for educational purposes in large part because of the immense and
cumbersome process of obtaining permission to reproduce such
work, as well as by their inability to retain usage rights for
the long-term educational purposes. What are the specific issues
that surround this rights and permissions conundrum?
The Problems
One major factor is the problem
inherent to the rights discovery and response process. Finding
the copyright owner of a specific work in order to seek
permission is difficult. Often, even after a great deal of due
diligence, a copyright owner cannot be identified, and the
organization may remove a work from consideration in their
educational plans. When a copyright owner has been located,
getting a timely response may be difficult.
Even if the discovery and response issue can finally be resolved,
the thorny issue of fee and usage structures remains. Negotiating
terms and conditions on a continual basis can be both
time-consuming and inefficient. Different fee structures for
short-term use and long-term use is an artificial barrier for
those organizations and institutions with non-commercial
education missions. Often, faculty in cultural and research
organizations feel that they cannot justify the hours spent
developing these materials and the digital delivery system. Their
primary focus is on their particular field of study and not on
methods of information delivery. They may then give up on the
entire concept and fall back on traditional delivery. By stymying
organizations and individual faculty in such a manner, these fee
structures become an impediment to the advancement of education
in the digital arena. In examining the problem of fees, it is
important to note that non-profit educational use (as opposed to
commercial educational use) will require a separate fee
structure, one that is responsive to the type of use. This fee
structure must acknowledge the dichotomy between a cultural
organizations small budget line for such fees and the
importance of its educational mission.
The development of educational multimedia applications carries
its own set of unique problems that are largely related to scale.
The use of audio and visual clips from commercial film and audio
materials can require literally hundreds of copyright clearances,
most of which must be identified and negotiated individually. The
sheer volume of such clearances is daunting enough make many
cultural and academic organizations withdraw from projects they
would otherwise wholeheartedly pursue. Furthermore, there is
little incentive among commercial entities who own content to
streamline the process: the commercial sector can sustain the
necessary staff and infrastructure to pursue the onerous rights
clearance process because it profits so highly from it.
A sizable number of cultural organizations are themselves
copyright owners of various creative works, and may be
overwhelmed with requests for usage of these works as a result of
Internet exposure. While the increased visibility is welcomed, it
is tempered by the knowledge that these organizations, with their
perpetually limited resources, can never fully or adequately
accommodate the increasing demand. Those cultural and academic
organizations that do actively (through in-house rights and
reproductions departments) license their copyrighted works find
that the process for doing so is just as cumbersome for a
rightsholder as it is for a user.
Possible
Solutions
There may be varied outcomes that
successfully address issues arising from the use of copyrighted
digital materials. It may be that more and more advanced online
copyright clearance centers for this community will materialize.
These clearance centers may be broken into specialized sub-sets
or serve a broad clientele. Further advances in technologies may
allow the development of automatic clearing of some types of
rights. And other ideas may arise for automating, streamlining or
making more efficient the system of seeking and granting
permission to reproduce material.
In order to discover solutions to problems stemming from rights
and permissions-seeking, one must survey the existing landscape
by examining the traditional practices of permissions seeking,
recognizing the emerging problems with such a process in the
digital arena, and revealing the roadblocks along the way from
stories in the trenches. Such a survey would be an
important contribution to solving the rights and permissions
conundrum for future educational use of networked cultural
information. We recommend commissioning such a survey of the
cultural landscape to better address the specific weaknesses and
strengths in this important area.
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